Marketing to teens and twentysomethings

With her trademark frankness and humor, Kit documents three major psychological shifts that have profoundly impacted how consumers shop and buy. Marketers Turn to Teens The Buzz. That's because teenagers influence their parents' spending habits. And while youth -- from year-old teenagers all the way down to year-olds and younger -- have long been targeted by marketers, it's happening even more these days. Decoding the New Consumer Mind is a book you must read if you are a marketer, a retailer, a manufacturer or a consumer trying to understand how the rules have changed. Now, parents fit their lives around their kids.
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Kit Yarrow & Jayne O'Donnell

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2011 Top 10 Marketing Highlights [Research]

But then, trashing its own claims is just part of the campaign for OK soda, a bubbly, mildly fruity drink for teenagers and young adults that Coke hopes will be its next blockbuster beverage and that the company is testing in nine cities from Boston to Seattle. Some interesting research, but a lot of it is repetitive. Remember me on this computer. Feb 10, Agata Seidel rated it it was amazing. Especially interesting was how the authors used data and facts and combined them with interviews Right off the bat, I'm going to admit to not reading the additional essays that followed the book.
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» Seven going on seventeen: Selling sexuality to kids

Digital Marketing Pushes with Vine April 1, Kit illustrates this with fine research and stories of real people coping in our world of overload, overindulgence and isolation. They show how societal shifts contributed to a generation that's strongly connected to shopping; they also present Gen Y's unique, often gendered, buying behaviors. Overall rating Not rated yet. Twitter is a micro-blogging tool, Vine is a micro-storytelling tool, Instagram uses photos, and so on. We have the best, brightest and boldest talent in the media industry — individuals who produce our world-class content, design innovative products using the latest technologies and deliver unparalleled value for our business partners.
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Perhaps the most disturbing example of this phenomenon is the increasingly early sexualization found in products aimed at girls, from clubwear-garbed Bratz and Monster High dolls to thong underwear aimed at preteens. Double dose fears over drug change. Yarrow says that today's tech-savvy teens need more stimulation to hold their attention. The more you interact with clients, the more likely they will come back to you for more information and entertainment. For example, right now, many marketers are connecting to young people through two touch points: Social networking sites like Facebook and Twitter are essential for the marketers of today. Actionable Marketing Guide Newsletter.
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